Tool to track sales indicators

There are more than 30 indicators of work of sales department on which it is possible to estimate the work of the department. It is better to use sales tracker tool for these purposes

● salesvolume;
● the number of products sold;
● numberofpotentialclients;
● averagebill;
conversionof sales;
● the profit got from one client;
● level of service of clients.

Conversion of sales as a key indicator for business

Conversion of sales is a ratio of buyers to the total number of the clients. It is important to consider and analyze this indicator correctly.
Conversion = positively closed transactions for the period / (all closed transactions for this period) * 100%
The transactions created and not closed during the studied period don’t participate in a formula. Thus, your potential clients don’t influence conversion calculation.

Funnel of sales for competent management

It allows to analyze conversion and to make the correct administrative decisions competently if you have constructed funnel of sales. It represents the principle of distribution of clients on all stages of the process of sale: from the first contact until the sale.

Control of a funnel of sales

For high-quality work of your department, it is important to control the following indicators of a funnel of sales:
● intermediateconversionbetweenstages;
● length of each stage — the number of the days spent for intermediate actions;
● transaction length — the number of the days spent for closing the transaction.

Calculate conversion and analyze the funnel. Having received concrete figures, you will be able to make the correct administrative decisions.

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